It all started with a juice stand.

by Tracy Ann Koch

When 21 year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and sand of Palm Beach. In the shadow of Peter’s citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had made a sleeveless dress made from colorfully-printed cotton.  Soon she was selling more dresses than juice. Lilly Pulitzer the clothing label was born.