The “new” typography movement.
by Tracy Ann Koch
In the 1920’s and 1930’s, the so-called New Typography movement brought graphics and information design to the forefront of the artistic avant-guard in Central Europe. Reflecting traditional arrangement of type in symmetrical columns, modernist designers organized the printed page or poster as a blank field in which blocks of type and illustration (frequently photomontage) could be arranged in harmonious, strikingly asymmetrical compositions.
From December 23 2009 – July 25 2010, an installation exhibition was held on the third floor; architecture and design galleries, at the MoMa. These rich poster and small scale graphics were designed by different Soviet Russian, German, Dutch and Czechoslovakian artist.